A video is one of the most powerful assets you can have on your website or social media accounts. It engages viewers who are reluctant to read. It keeps them interested for longer periods of time, which increases your search engine ranking. It builds trust if your delivery is clear and factual, it’s a positive influence on buying decisions and it even be shared by viewers if they find it entertaining, warm or funny.
Best of all, videos don’t take any special equipment or skill. You can shoot them on your cell phone. You don’t have to produce video at all– just use snapshots instead. There are lots of free programs you can use to convert your snapshots to usable, effective videos.
In this space over the next few months I’ll explore some methods of making your videos effective at a price anyone can afford.